I’m Rita Rich, co-founder of Flatlands Avenue Productions. I am a podcaster, and a person who promotes podcasting. I love working with others to help create their unique business stories. Out ream helps coach others in sharing their personalities when they tell a story.
It’s a daunting task for some. They think of podcasts as commercial radio, in miniature. They are intimidated by the enormity of the reach they have. It’s my job to get them more confident about their skills as communicators and to do what comes naturally to them-talking to people about what they’re passionate about. I take away the intimidating stuff, and in turn, I get them to talk in a way that isn’t intimidating to others, and, to do so with the freedom of not having to abide by editors of a media conglomerate.
Podcasters and other consultants have noticed that people really pay attention to the recordings. Our podcasts and those of our clients, have gotten fabulous comments, some even quoting back our own words to us. It’s because most people listen to a story or program in the most intimate of ways, with an ear bud or two in their ears, or with headphones plugged into their desktop computer. Podcasters get that “undivided attention” stuff that our elementary school teachers asked us to give. They get this attention while listeners are doing other tasks in their homes and offices. You can flip the laundry, check email to a podcast and fix dinner, because your eyes can focus on other things. In this very busy world, where there aren’t enough hours in a day, this is an aspect of podcasts that many find appealing.
I proudly call myself a radio lady, having had a career in broadcasting for many years, in what many of my fellow radio fanatics now call the “good old days.” We had time to go a step beyond the headlines in newscasts, and put out information that our communities felt was important. It went beyond the “state of emergency” and school closings. It had a lot to do with the heritage of a place, and the lawmakers who were making decisions about its future. It also placed importance on people doing things together, be it a parade, or a festival. People liked hearing those stories. We think they still do even though less and less over-the-air time is spent on them. But, that sense of pride in creating places where people feel safe raising families, where they can support themselves and create businesses, and pride in a common good are values that people, both in the U.S. and Canada will always have in common. That’s why there’s a future for podcasting. There are hundreds of millions of these stories in our hemisphere. They long to be told in their own unique way by millions of independent minded individuals, who don’t want to have to adhere to editorial guidelines of some big conglomerates. They just want to record stories for now, and posterity.